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Research papers

Sustainable motivation

There have been a number of recent surveys on consumer's awareness of a wide range of environmental concerns, almost without exception demonstrating concern for the issues.They even generally show that consumer's would pay a premium for...

Catalogue: ESOMAR Responsible Marketing 2004
Author: David Elliott
May 11, 2004
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Citation

Elliott, D. (2004a, May 11). Sustainable motivation. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/sustainable-motivation